ASA Condemns Festival Free Bets’ Advertisement Featuring Under-25 Personality
The Advertising Standards Authority (ASA) has reproached Festival Free Bets for an advertisement seen on X (formerly Twitter) on 12 March 2024, featuring Astrid Wett, who was 23 at the time, at Cheltenham racecourse. This ad raised concerns over adherence to UK gambling advertising regulations due to Wett’s age.
Unanswered concerns from Festival Free Bets:
Despite the ASA’s inquiries, Festival Free Bets failed to respond, prompting the ASA to express dismay at their lack of communication and apparent disregard for the Code. Consequently, the ASA concluded that Festival Free Bets violated Cap Code rule 1.7, which stipulates that any unreasonable delay in responding to ASA inquiries constitutes a breach.
Wett admitted her lack of awareness regarding age restrictions outlined in the CAP Code for gambling ads and expressed regret for her inadvertent breach. She clarified that she assumed being over 18 was sufficient for such promotions and affirmed her commitment to complying with all relevant guidelines.
Reiterating the CAP Code’s provisions, the ASA …
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